Bread is our God. And we serve God by bringing you the best,

Most authentic bread as it was meant to be. We call ourselves the masters of Sourdough

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We’re generous and large hearted -

We even take pride in being P&L blind in the goodness we serve! We believe love is true only when there is abundance, generosity and bountifulness in everything we offer. We are not opportunistic, looking to play up what the consumer, in her lack of knowledge, thinks is best. Or playing the category parity game only to saves precious money
 

We’re not fancy. We believe in the simple classic, timelessness of good bread.

Bread as it was meant to be. Made with the simplest recipe and minimal ingredients (water, salt and flour). We want to spawn a culture of everyday goodness with a simple everyday product - Bread! We take this philosophy to everything we do – honesty and excellence in everything we do.

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We like to question everything that comes in the way of the best consumer experience.

In doing so we end up revolutionising and shocking the industry many times… but we were simply on the quest to get the best for our consumer. (We’re not looking to wear a badge)

We treat everyone equal and like family.

Be it our employees, our vendors, our customers. We like working together, like we would in a small neighbourhood bakery. Every opinion, suggestion, and complaint matters to us. No customer is too small to not feel like she were a part of our family

Profitable and sustainable in whatever we do.

We are a business that is adamant in proving that authentic honest goodness can in fact be profitable

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